REHAU has published a stylish, 36-page consumer brochure for use by customers selling its complete conservatory system.
The brochure is presented to consumers by retail installation companies as their own brochure; and is unbranded so that it can be personalised either by overprinting of logos and company information or by adding clear, gloss labels to present a professional, high quality image.
Using stylish photography, the brochure focuses on the benefits to consumers of choosing a REHAU conservatory where the windows, doors and roof all match rather than a ‘mix and match’ offering from a competitor.
It has been organised into five chapters, carefully dealing with the important aspects of conservatory design and installation. Using authoritative, informative text, the brochure also presents the installation company as a professional, highly qualified, conservatory expert.
This combination of local expertise – backed by the use of top quality, matching products from a global polymer group – creates a seductively simple but very reassuringly effective selling message to consumers which, REHAU says, will help the installation company to rise above the general market focus on lowest price.